Sustainability nears a tipping point

Here is a part of this great article reblogged from the MIT Sloan:

In our survey, we found that more respondents than ever before say their companies are putting sustainability on their management agendas. Our survey this year involved 2,874 managers and executives from 113 countries.  According to the respondents, 70% of companies that have placed sustainability on their management agendas have done so in the past six years; 20% have done so in just the past two years. (See “The Sustainability Movement Nears a Tipping Point.”) Two-thirds of our respondents said that sustainability was critically important to being competitive in today’s marketplace, up from 55% in our 2010 survey. Moreover, despite a lackluster economy, many companies are increasing their commitments to sustainability initiatives, the opposite of what one would expect if sustainability were simply a luxury afforded by good times.

Click here to read more and discover this article and the interesting researches and charts maid by David Kiron, Nina Kruschwitz, Knut Haanaes and Ingrid von Streng Velken.

@Vincent_CC